Well hello there! The snow has finally stopped…and replaced itself with rain. So things are definitely clearing out around here, but boy-oh-boy is it a slushy mess! School ended up being closed on Friday as well, so it became a true “snow week”. I may or may not have forgotten how to do school…
The other day, I saw this Subway commercial:
It’s intended to encourage people to eat healthy, specifically the healthy sandwiches offered at Subway. But I saw it from a different perspective.
When people take a bite of their burger or other fast food meal, a button pops off their jeans, or their chair breaks. One fellow’s water bed pops, and another person’s flying button shatters a pot of coffee. On the surface, it seems harmless, right? Eating a burger will make you fat, thus causing your buttons to fly and your chair to break…so eat a healthy sandwich instead! Without trying to read into a silly commercial, however, I think there’s something hiding beneath the surface.
One Eating Disorder thought that I’ve often battled sounds something like this: “If I eat that slice of pizza, I’ll get fat.” In reality, this is quite silly. One piece of pizza (or two or three) eaten in one sitting won’t make me fat. I’d have to eat 3,500 calories ABOVE what I burn in order to gain a pound. Which, by the way, won’t make me, or anyone else, fat. But this commercial totally reinforces that notion. So what do I hear when watching this commercial?
“One bite of a burger, and your jeans aren’t gonna fit tomorrow!”
I know it’s not true, and I’m far enough into recovery to do an okay job of guarding myself from lies about instant weight gain etc. But still, it’s almost a subliminal message to the viewer…on the outside they’re laughing. I mean, these people do look slightly funny. But internally, maybe even subconsciously, it could be a different story.
I worry about young people seeing this commercial. Eating Disorders are becoming more prevalent at younger ages. Commercials like this can’t be helping.
What do you think? Are commercials like this more helpful or more hurtful? I’d love to hear your thoughts! 🙂
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**As a note, I don’t mean this post to be a bash on Subway – this commercial just happens to illustrate a point.